Post by ivykhan885 on Mar 7, 2024 3:07:46 GMT -6
One of the most positive aspects of digital marketing is the possibility of using many tools to optimize campaigns and generate leads. In this article we will talk about one of these, the protagonist of considerable growth in recent years in Italy: Programmatic ADV. Reach a large audience immediately with your campaigns , discover Ediscom advertising solutions! To learn more, please click here ! Programmatic ADV Share on Facebook Share on LinkedIn REQUEST INFO ON LEAD GENERATION! What is Programmatic ADV? At the end of 2018, the IAB carried out an interesting and comprehensive research on Programmatic ADV . Based on this study, we therefore try to better understand what Programmatic Advertising is , its potential and some data regarding its growth in Italy in recent years. In the research, IAB nor from this definition: "Programmatic Advertising means the model of buying and selling online advertising spaces created.
using software platforms capable of automating and optimizing the process, allowing the display of totally personalized advertising content to a user in the exact moment in which this wants to display it." This is an explanation which already explicitly expresses the greatest potential of this digital tool, i.e. the possibility not only of impacting, in an automatic and automated way, our target users of interest, but also of doing so in best moment in time and with content of real interest to the users themselves. Furthermore, through a complex system of rules and algorithms, Programmatic Australia Telegram Number Data ADV is able to understand and analyze the User Experience and obtain a large number of data, so as to be able to optimize the purchase of advertising spaces , in real time. All aspects that make Programmatic Advertising a tool that is certainly more performing than the classic negotiation activity between the person who intends to purchase the advertising space, the advertiser, and the person who owns it and wants to sell it, the publisher; a buying and selling process, which is in fact much longer and less effective from a segmentation point.
compared to the automated Programmatic one. Having reached this point, let's see how this negotiation process takes place, specifically the Real Time Bidding method . The study carried out by IAB also structures the RTB in six steps , which we quote verbatim: 1) An internet user clicks on a URL 2) Subsequently, the publisher who owns that page, via the SSP, warns the demand-side companies that a user with certain characteristics is about to access his web page 3) At that moment the negotiation process begins within the ad-exchange via an auction mechanism 4) The advertisers or media agencies appointed by them, through the DSP, are able to purchase this space and show their ad to the user who is about to browse the site in question. Each advertiser/media agency programs the DSP by entering the maximum amount it is willing to bet on the exchange (bid) to reach that particular target audience 5) During the negotiation.
using software platforms capable of automating and optimizing the process, allowing the display of totally personalized advertising content to a user in the exact moment in which this wants to display it." This is an explanation which already explicitly expresses the greatest potential of this digital tool, i.e. the possibility not only of impacting, in an automatic and automated way, our target users of interest, but also of doing so in best moment in time and with content of real interest to the users themselves. Furthermore, through a complex system of rules and algorithms, Programmatic Australia Telegram Number Data ADV is able to understand and analyze the User Experience and obtain a large number of data, so as to be able to optimize the purchase of advertising spaces , in real time. All aspects that make Programmatic Advertising a tool that is certainly more performing than the classic negotiation activity between the person who intends to purchase the advertising space, the advertiser, and the person who owns it and wants to sell it, the publisher; a buying and selling process, which is in fact much longer and less effective from a segmentation point.
compared to the automated Programmatic one. Having reached this point, let's see how this negotiation process takes place, specifically the Real Time Bidding method . The study carried out by IAB also structures the RTB in six steps , which we quote verbatim: 1) An internet user clicks on a URL 2) Subsequently, the publisher who owns that page, via the SSP, warns the demand-side companies that a user with certain characteristics is about to access his web page 3) At that moment the negotiation process begins within the ad-exchange via an auction mechanism 4) The advertisers or media agencies appointed by them, through the DSP, are able to purchase this space and show their ad to the user who is about to browse the site in question. Each advertiser/media agency programs the DSP by entering the maximum amount it is willing to bet on the exchange (bid) to reach that particular target audience 5) During the negotiation.